Tag Archives: IT

Successful Use of Internet and Information Technology

15 Mar

IT has improved the business competitiveness in the Internet for SMEs in competing with larger businesses. The World Wide Web can be accessed without geographical or time constraints where Internet in SMEs is a perfect means for international marketing. Internet technology has enriched the customers in varieties of ways in monitoring the customer needs to better supporting of its processes. Successful use of Internet in IT has shown fundamental implications in the global marketing strategies of SMEs. It has brought an evolution in the marketing practice, in all aspects of the marketing mix, and to the wider implications in which business is conducting.  The successful use of Internet and IT could be compared to the impact of the printing press invention-which is the first mass media, as the new medium in communications.

In communicating through the new medium of communications has proved its success in SMEs in delivering unfiltered information to the customers without time lag. Customers can communicate with the SMEs from their home Continue reading


IT and its Impact on Business

28 Dec

In VoIP and IM application, users can interact through voice, video, and data during the multimedia conferences. Below are its benefits to the SMEs.


VoIP technology is now widespread and part of a shared competitive landscape with service providers and SMEs working together to increase their market bases. The following are the other benefits of VoIP (Prasad et al., 2003):

  • Scalability. Under heavy loads, conferencing is uninterrupted.
  • Ease of use. Conferencing is simple.
  • Standardisation. The solution conforms in establishing standards of peer acceptance.
  • Interactivity. Face-to-face conferencing application is as if a real conferencing.

VoIP services are driving another network convergence like the integration of wireless and wireline networks in SMEs. These networks may have the same IP core resources, thus reduce the costs of providing common services to Continue reading

Information Technology and Business Operations

2 Nov

SMEs that have succeeded on the Internet have invariably managed IT resources effectively. IT and business are now virtually inseparable that is difficult to imagine without it as it is SMEs foundation for success (Ang and Slaughter, 2004). In fact, companies that lack of IT systems are exposing to risk of failing in the business sector. In establishing of a good rapport with the customers improves all forms of customer interactions that includes services and support through this emerging IT in the business. IT, indeed have changed the rules of competition in the industry (Cooper and Zmud, 1990). Microsoft and Intel are examples for this growth that IBM has provided.

IT rapid changing offers potential benefits to the SMEs. ITs failure is business failure, too. It is no longer just an IT issue but is a business management issue of great interest to the organisational structure. For IT provides fast online transaction and convenient customer service to the customers.

The IT integration in the SMEs had not become easy for the competencies of the workforce that became the dimension of IT management (Carlson, 2000). Later on, successful IT integration in the SMEs has built solid process in interfacing with the customers. IT has improved the customer interaction in translating the customers’ requests into solutions and accessing customer satisfaction. Today, SMEs has recognised the value of leveraging a continuous use of technology across the entire industry. As the continuous growth of VoIP and IM are the decreasing costs and increasing revenues for IP networks are relatively inexpensive (Chesher and Skok, 2000). IT in SMEs, clearly, has caused significant change in the way voice communication services are delivered  Continue reading

Technology and Business Communication

2 Mar

Communication is one of the most important aspects in business. For every type of corporate vehicle, whether it be sole proprietorship, partnership, or small and medium business enterprise, the businessman or the organizational leaders must put a premium on the area of communication. This is because the aspect of communication is indispensable to crucial business transactions, corporate activities, and operations, such as intra-corporate communications between the management and employees, and such activities as dealings with customers, workflow management, decision-making and planning, and organizational change, among many others. For a start-up business, Small and Medium Enterprises in particular, its organizational leaders must find ways to infuse the proper communication infrastructure which must be in accord with the company’s respective goals, line of business, number of employees, etc.

In this age of Information Technology, SMEs must find some ways to take advantage of the available new media and communication technologies accessible in the market. Two of the many communication technologies that could help SMEs are Voice-Over Internet Protocol (VoIP) and Instance Messaging (IM). Some of the many good features of these types of new media technologies are the following: they are easy to use, cheap, and highly Continue reading