Archive | March, 2011

Successful Use of Internet and Information Technology

15 Mar

IT has improved the business competitiveness in the Internet for SMEs in competing with larger businesses. The World Wide Web can be accessed without geographical or time constraints where Internet in SMEs is a perfect means for international marketing. Internet technology has enriched the customers in varieties of ways in monitoring the customer needs to better supporting of its processes. Successful use of Internet in IT has shown fundamental implications in the global marketing strategies of SMEs. It has brought an evolution in the marketing practice, in all aspects of the marketing mix, and to the wider implications in which business is conducting.  The successful use of Internet and IT could be compared to the impact of the printing press invention-which is the first mass media, as the new medium in communications.

In communicating through the new medium of communications has proved its success in SMEs in delivering unfiltered information to the customers without time lag. Customers can communicate with the SMEs from their home Continue reading